Three rungs. Every merchant starts at the bottom. You climb when you want more.
ⓘ
Otto built your content — now pick a plan to keep the engine running. 90-day handshake: give it time, see it work.
✓
Your Entry plan is active. The engine is running.
⚠
Your subscription has been cancelled. Pick a plan to reactivate.
First Rung
First Rung
Entry
$97
/mo
$1,164/yr → save $194 annually
The complete content foundation. Otto builds everything. You see it work.
- Complete content engine
- Hub, Guides, Topics, Tool, The Web
- The Drip — 4 Guides/month
- Basic Score tracking
- Otto's 90-day handshake
- Day 1, 14, 30, 60, 90 check-ins
- Email support
Most Popular
Middle Rung
Core
$247
/mo
$2,964/yr → save $494 annually
The full marketing system. Otto runs the content machine at real volume.
- Everything in Entry
- The Drip — 20 Guides/month
- Ad copy pack — 10 variations
- Email welcome sequence
- Product description upgrades
- Indexed content monitoring
- Competitor monitoring — 1
- Otto chat — 150 messages/mo
- Priority support — 24hr
Top Rung
Top Rung
Unlimited
$597
/mo
$7,164/yr → save $1,194 annually
Otto at full capacity. No limits. No approval needed. Maximum velocity.
- Everything in Core
- The Drip — effectively unlimited
- Otto fully proactive
- Weekly strategy reports
- Landing pages built + installed
- Weekly search visibility report
- Competitor monitoring — up to 5
- Otto chat — unlimited
- Priority support — 1hr
- Shopify workflow integration
What RunOctopus replaces
What you'd pay separately for these services
Content Agency
$3,000–$6,000/mo
Included in all plans
Copywriter
$2,000–$5,000/mo
Included in Core + Unlimited
SEO Consultant
$1,500–$3,000/mo
Included in Core + Unlimited
Social Media Manager
$1,000–$3,000/mo
Included in Unlimited
Fractional CMO
$3,000–$8,000/mo
Included in Unlimited
Web Designer
$500–$2,000/page
Included in Unlimited
Total monthly replacement value at Unlimited
$10,000–$25,000/month if hired separately
$597/month with RunOctopus
"I built all of this for you.
Now I need something from you."
Give me 90 days.
I'll check in at day 14, day 30, and day 90.
By then you'll see what I see right now —
that this is going to work.
This isn't a guarantee. It's a commitment to ourselves. Not a contract — just a handshake.
Want to cancel? Your content stays on your store.